Alexis Original's logoAlexis Originals logo developmentbranding colorshandbag design by Ingrid Liebenbergflyer designbusiness card design and mockups
Graphic Designer
Helge Hoffmann
Project on Behance
Alexis Original's

Alexis Original’s Brand Development and Flyer Design

Alexis Original’s is a line of genuine hand made leather handbags and accessories made by the very talented Ingrid Liebenberg. Ingrid has been designing handbags for many years, working with top brands that cater for luxury lovers and even celebrities. Ingrid custom designs all handbags from scratch and only uses the finest leather and material in her productions.

I was asked to develop a brand around the name Alexis Original’s that speaks to various customer classes. In addition to the logo I designed a business card and flyers to promote the launch of the brand. Together with Ingrid, we took various photos of one of her handbag collections which were to be the focal point of the new flyers.

The final logo was chosen out of a selection of three various designs that went from rather playful and decorative to a much more classier and simpler approach. In the end we opted for the design we felt best would fit the product. The icon was designed based on a classic handbag style that formed part of the Alexis Original’s collection.

A simple colour palette inspired by natural leather was used for the final logo and promotional content. No more than 4 colours were used. As for the fonts, I chose to incorporate 3 main fonts to use for headings, text and descriptive copy and emphasis.

The business cards were kept minimalistic in design, with the front of the card showing a subtle leather texture behind the logo, a photo we took during the product shot. For the final print version, the black/white frame around the edge of the flyer and business card were removed.

  • About Helge Hoffmann

    Helge is a 29 year old graphic designer and marketer from the sunny land of Namibia. After moving to the beautiful city of Cape Town in South Africa to study and work, he is now taking on Europe, based in Stuttgart, Germany. With over 9 years experience working as a freelancer and 6 years working in creative agencies he is very passionate, reliable and driven. Get in touch to see how he can help your brand today!