Designer
Helge Hoffmann
Agency
Globecreative

CLIENT:
Introducing The Blue Room – a dynamic marketing communication company with years of experience in the communication industry.

CHALLENGE:
To come up with a theme and concept that represents the brand in a fresh new way, which is to be communicated accross all channels and which can be implemented in various formats and media vehicles. The new concept needs to be implemented on a new company website, which needs to be modern, clean, sophisticated and easily updatable.

SOLUTION:
To create a theme and concept for the company, it needed to be simple enough to be understood and communicated easily, yet fresh and funky so that it would arouse interest. While the company has been operating as “The blue room” for quite a while, the concept had to relate to the name and service that is offered.

RESULT:
Adding a surrealistic twist of a blue room up in the sky, I took the notion of a blue room quite literally. A door that begs to be opened calling all those who are curious, with paper planes gliding through the skies, seeking out those willing to read its message – these are some of the elements used to portray what the Blueroom stands for; creative and fresh approach to marketing communication. I designed various document covers, flyers, invites and emailers to follow. The website was built on the WordPress platform with a tweaked theme by 4GraFX and custom made designs and sliders. A year later, the client still loves the original design so much that I was asked to turn it into 3 big photo canvases.

  • About Helge Hoffmann

    Helge is a 29 year old graphic designer and marketer from the sunny land of Namibia. After moving to the beautiful city of Cape Town in South Africa to study and work, he is now taking on Europe, based in Stuttgart, Germany. With over 9 years experience working as a freelancer and 6 years working in creative agencies he is very passionate, reliable and driven. Get in touch to see how he can help your brand today!