Graphic Designer
Helge Hoffmann
Mother's Ruin

Brand Development concept for a gin bar based in Cape Town

In December 2014 I was approached to develop a new identity for a concept Gin Bar based in Cape Town called Mother’s Ruin.

In the mid-eighteenth century the effects of gin-drinking on English society makes the use of drugs today seem almost benign!
Gin started out as a medicine – it was thought it could be a cure for gout and indigestion, but most attractive of all, it was cheap.
In the 1730’s notices could be seen all over London. The message was short and to the point ‘Drunk for 1 penny, Dead drunk for tuppence, Straw for nothing’!!

In London alone, there were more than 7,000 ‘dram shops’, and 10 million gallons of gin were being distilled annually in the capital. (source: Historic-UK)

Brand Development
Combining elements such as Table Mountain, ribbons, juniper berries and classic typography into a series of vintage logos. Little detail such as the oil lanters are similar to the ones found in the painting “Gin Lane” issued in 1751 by English artist William Hogarth in support of what would become the Gin Act.

  • About Helge Hoffmann

    Helge is a 29 year old graphic designer and marketer from the sunny land of Namibia. After moving to the beautiful city of Cape Town in South Africa to study and work, he is now taking on Europe, based in Stuttgart, Germany. With over 9 years experience working as a freelancer and 6 years working in creative agencies he is very passionate, reliable and driven. Get in touch to see how he can help your brand today!