Brand Development concept for a gin bar based in Cape Town
In December 2014 I was approached to develop a new identity for a concept Gin Bar based in Cape Town called Mother’s Ruin.
In the mid-eighteenth century the effects of gin-drinking on English society makes the use of drugs today seem almost benign!
Gin started out as a medicine – it was thought it could be a cure for gout and indigestion, but most attractive of all, it was cheap.
In the 1730’s notices could be seen all over London. The message was short and to the point ‘Drunk for 1 penny, Dead drunk for tuppence, Straw for nothing’!!
In London alone, there were more than 7,000 ‘dram shops’, and 10 million gallons of gin were being distilled annually in the capital. (source: Historic-UK)
Combining elements such as Table Mountain, ribbons, juniper berries and classic typography into a series of vintage logos. Little detail such as the oil lanters are similar to the ones found in the painting “Gin Lane” issued in 1751 by English artist William Hogarth in support of what would become the Gin Act.