Come up with a concept for a new South African Fruit Export company to be called SA 360.
Taking the core product and the notion of 360 degrees into consideration, I aimed to create a clean and simplified design to represent the core product, that is adaptable to various packaging and mediums. In addition to the new brand, I was also asked to design a business card and emailer to accompany the new corporate identity. Note that the mockups featured below are for illustrative purpose only to show how the branding is applied
New Logo Design for Aquaholics Surf School – Zanzibar Offering fun trips, surf lessons and incredible tours on a tropical island, Aquaholics Zanzibar offers the perfect package for anyone looking for a unique and unforgettable experience. For the logo of Aquaholics, I was asked to come up with a design to express the core concept […]
Georgetown Capital, a private investment company uniquely positioned to identify and capitalize on blocks of opportunities available. Along with an updated logo, a new site was in order which to portray the company in a clean, sophisticated and professional manner, is easy to navigate yet has all features of a modern day website.
Finweek is South Africa’s leading business and financial weekly, delivering news, analysis and investigative reporting of the highest calibre to readers who are serious about managing their money and succeeding in business.
For the development of a new tourism route for the town of Stellenbosch, I was asked to develop the new identity for the so called Route 360, as well as come up with a set of visual icons and a map to represent the new route and its 36 activities. Visitors can pick any of 36 activities within the route and take part in daily, weekly or monthly activities, depending on the package.
Brand Identity for a Cape Town based surfing company to be called “Into The Surf” which offers tours and surfing lessons in and around the Western Cape, South Africa.
About Helge Hoffmann
Helge is a 29 year old graphic designer and marketer from the sunny land of Namibia. After moving to the beautiful city of Cape Town in South Africa to study and work, he is now taking on Europe, based in Stuttgart, Germany. With over 9 years experience working as a freelancer and 6 years working in creative agencies he is very passionate, reliable and driven. Get in touch to see how he can help your brand today!