In November 2013 I was approached to design the brand Identity for a Cape Town based surfing company to be called “Into The Surf” which offers tours and surfing lessons in and around the Western Cape, South Africa.
The new surfing brand needed to be iconic and represent the nature of the service offered as well as it’s location. It was to inspire both people new to surfing as well as surfers visiting South Africa. This project also enabled my to explore hand written lettering which I then late worked into the designs.
After various logo designs, I presented 3 initial logos to the client. Two logos stood out and the client wanted to see a combination of the two. The design above was one of the logos that appealed most to the client and this was used to set the mood of the final logo. Early stage sketches where reworked and additional hand painted lettering was created. The type needed to look rough and in tune with the surf scene. Once I jotted down a couple of roughs, I photographed them and later reworked the ones I thought would work. After that I proceeded to work on the rest of the logo in vector format.
For the logo I chose to combine elements of surf with the beautiful location that is Cape Town, as well as handpainted lettering. Undergoing various stages, the logo developed from handpainted elements to vectorised surf scenes that were simplified to various degrees. Once the initial vector work was done i started playing around with textures and colors, using mostly wood as
New Logo Design for Aquaholics Surf School – Zanzibar Offering fun trips, surf lessons and incredible tours on a tropical island, Aquaholics Zanzibar offers the perfect package for anyone looking for a unique and unforgettable experience. For the logo of Aquaholics, I was asked to come up with a design to express the core concept […]
I was asked to develop a brand around the name Alexis Original's, a line of genuine hand made leather handbags and accessories made by the very talented Ingrid Liebenberg.
In December 2014 I was approached to develop a new identity for a concept Gin Bar based in Cape Town called Mother's Ruin.
New brand development, business card and emailer for the Fruit Export company SA 360.
Georgetown Capital, a private investment company uniquely positioned to identify and capitalize on blocks of opportunities available. Along with an updated logo, a new site was in order which to portray the company in a clean, sophisticated and professional manner, is easy to navigate yet has all features of a modern day website.
Introducing The Blue Room - a dynamic marketing communication company with years of experience in the communication industry.
Finweek is South Africa’s leading business and financial weekly, delivering news, analysis and investigative reporting of the highest calibre to readers who are serious about managing their money and succeeding in business.
For the development of a new tourism route for the town of Stellenbosch, I was asked to develop the new identity for the so called Route 360, as well as come up with a set of visual icons and a map to represent the new route and its 36 activities. Visitors can pick any of 36 activities within the route and take part in daily, weekly or monthly activities, depending on the package.
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